Friday, January 31, 2020

Virgin America Essay Example for Free

Virgin America Essay With the foundation of Virgin Records in 1970, The Virgin Group is one of world’s largest business entities, which in 2009 comprised 300 companies under its structure, in businesses as diverse as space travel, mobile telephony, transportation, travel, financial services, media, music and fitness. The image and culture of the Virgin Group is tied to the image and personality of its founder Sir Richard Branson. The company’s fundamental values foster many of the dimensions of culture, which are highly internalized within the organization. Mr.  Branson realizes the potential and importance of those who work for him and therefore creates a structure, which is decentralized, through empowering his employees and providing them with autonomy. This paper aims at providing a critical view over the Virgin Group’s corporate strategy, in terms of strategic thinking and diversification, as well as a closer look at the business strategy of one of the Group’s businesses, the Virgin America. The Virgin Group is a company that encourages employees to use their awareness to make decisions rather than the standard quo. Because of the company’s corporate culture and structure, Virgin has successfully forecasted possible issues and has dealt with them in a timely manner. Many other organizations have a formalized structure and the Virgin Group is anything but formal and other companies may look at this as an area of concern but not for Sir Richard Branson, the ways he communicates and the way he leads is testament to why he and his companies are very successful and Virgin America will follow suit. Virgin America One of the most recognized name in the world, Virgin, created in 1970 by Sir Richard Branson a leading venture capital organization, is one of the worlds most recognized and respected organizations in the business enterprise. The Virgin Group is a diversified grouping of more than 300 privately held companies, employing approximately 50,000 people, in 30 countries. Revenues around the world in 2009 exceeded 18 billion (http://www. virgin. com/about-us/). The Virgin Group has become one of the most successful businesses in industries ranging from mobile telephony, transportation, travel, financial services, media, music and fitness. Of Virgin’s 300-plus companies, the majority are operating companies that own assets, employ people, and offer goods and services. These operating companies are owned and controlled by some 20 holding companies; most of these own several operating companies within the same line of business. For example, Virgin Travel Limited owns Virgin Group’s investments in Virgin Atlantic, Virgin Blue, Virgin America, and SN Air holdings. Overall ownership of most of the Virgin Group lies in the hands of Virgin Group Investments Limited a private company registered in the British Virgin Islands. The corporate strategy of the Virgin Group is to operate like a venture capital firm based on the Virgin brand. This strategy involves diversification at the individual business unit level and meanwhile, collaborations are created from hierarchical relationships and the interaction of the corporate head office with individual business units. By leveraging the Virgin Brand which has established a reputation in the customer minds of the unique Virgin culture and also allows Virgin to break into new markets and execute its ventures very effectively. Virgin Atlantic Airways is the largest of the Virgin companies and the number two airline in the United Kingdom, with this said Mr. Branson wanted to branch out of the UK to build his airline image to the United States. In 2007, San Francisco became the headquarters for Virgin America. Virgin America which has flown mostly trans-continental routes in the U. S. since its launch in 2007, has expanded to Canada with flights to Toronto and plans to begin service to Mexico. Sir Richard Branson vision was to have a â€Å"topnotch service† (http://www. irgin. com/company/virgin-america/), for the U. S travelers, with the exceptional service that is known on Virgin Atlantic flights. It has not been an easy road to get into the airline industry in the United States. Because of The Federal Aviation Act of 1938, which restricts foreign ownership of domestic airlines, Mr. Branson would had to partner with another American carrier, example Southwest Airlines and would have to turn over the business to the American carrier. Due to this, he eventually waited until the laws could change into his favor which it did not and decided to follow another avenue. He viewed some finance options that would be enough to satisfy the laws about foreign ownership restrictions. There were other American domestic airlines that viewed Virgin as a threat and tried to block the certification. This lasted for a year and half with Virgin America planes parked and not being flown. It was time and money being wasted because of the fear from the domestic carriers that Virgin may take some of their travel customers. Sir Richard Branson had some laws and political warfare going against him and his Virgin Group because of fear of being challenged and to enter a market dominated by U. S carriers. The Virgin Group sent many of millions of dollars in lawsuits, time and man power to establish a foothold into the U. S territory. Sir Richard Branson has a charismatic style and talent which is a strength that other companies are unable to reproduce, and which describes the Virgin label. The Virgin culture is what Sir Richard Branson has built over decades and that distinguishes the work environment within Virgin Group from other companies. It is a culture that is ‘not looking for clones,’ that is ‘like a family’ and is one that requires employees to have the ‘Virgin Flair. ’ (Branson, 2010) Because of these qualities which have created a corporate culture that is unlike in any organization and has become the way at The Virgin Group. Sir Richard Branson’s personality is the culture at Virgin and like he mentions and has been heard before from other leaders yet he is the only one that adheres to this motto that a companys employees are its greatest asset, particularly in service-based operations where your people are your product. You here this all the time in many organizations and yet you have cultures that are in flux with management, you hear many complaints from the front line to mid-level managers that do not trust or believe the upper management. But you can also say the same from the Executive level that the employees are not listening, what this is, is poor communication, the leader has to establish the culture for the company and Sir Richard Branson has done this time and time again, with over 300 companies. With Virgin America coming to the U.  S, the culture is going to be one that will challenge the likes of Southwest Airlines where the culture of this airline is fun and exciting. Sir Richard Branson talks about the Virgin culture and provides an example that when building a new cabin for one of their aircraft that he invites certain departments from inception so they work together so they all can be responsible for the failure or success of the new project. This also invites all to ask questions as a team so everyone input is valid and that which makes the endeavor more enjoyable and the work fun. It’s all about communication, no matter what the culture is and in the Virgin companies it’s all about customer service, and in the U. S, Mr. Branson will know that Americans are a low context culture that communication is important and is precise. The culture barriers will be minimal for Virgin America since California has a diverse cultural background. Why did Sir Richard Branson want to enter in the United States especially the low cost airline industry? Virgin Atlantic is an international company that has flights all around the world but not based in the U.  S. and with the heavy hitters of the airline industry, example, Delta, United, and Continental, Sir Richard wanted to get into the business that he sees that could be successful like Southwest Airlines. But like this paper mentions, this has been fraught with challenging issues and times (current economic conditions) and the time and money of negotiating with lawyers and political upheaval from other airlines. The goal of Virgin America is to provide the exceptional customer service and the brand of the Virgin name to the United States. In 2010, Virgin America had yet another setback, trying to get a gate at one of the busiest airports in the country, Chicago O’hare. Now the new low cost airline will be looking towards to Dallas, this is a blow to the many Americans looking for another option to flying in and out of Chicago and all because of the two major airlines United and American who control more than 90% of the gates. (Low-cost airlines would land for city-owned gates. 2010). I believe it’s a waiting game, another carrier, JetBlue had to wait of over year to get a gate at the O’Hare airport, patience will be the key to Virgin America and that does not bode well with Sir Richards standards even though he has played this game for some time. What Virgin America can do is work with other cities that are willing to work and make the financial numbers feasible for both parties and in time gate availability for Chicago O’Hare will eventually be available. The Virgin Group organizational structure is quite complex, with over 300 companies that operate in all unique industries. But all of these companies fall under the Virgin brand. The brand is similar or identical within each separate operation. This image is one of quality and innovation and by creating an exceptional brand; the company is able to create a high level of loyalty within its customer base. The diversity of businesses operated by Virgin Group helps the company maintain a high level of loyalty in many different industries. With the Virgin America company, this would fall under the Virgin Travel umbrella, (see chart) and would have a separate management hierarchal structure, almost like a franchise organization. References http://www.virgin.com/about-us/ http://blogs.wsj.com/middleseat/2010/08/11/sir-richard-is-finally-linking-together-the-virgin-airlines/

Thursday, January 23, 2020

Edmund Emil Kemper III: Serial Killer Essay -- Biography Biographies

Edmund Emil Kemper III: Serial Killer Edmund Emil Kemper III was raised by a verbally abusive mother and her succession of abusive husbands. He was 6'9'' and therefore there was really no where that he could hide once the police caught on to his murderous activities. At a young age Edmund tortured and killed animals and had fantasies that combined sex and violence (crime library, 2000). Edmund's younger sister said that "he would stage his own execution in the form of a childhood 'game' in which he had her lead him to a chair, blindfold him, and pull and imaginary lever, after which he would writhe about as if dying in a gas chamber" (Leyton: 1995, 43). By the time that Edmund was finally apprehended by the police he had killed ten people by strangulation , stabbing an shooting. These victims not only perfect strangers but his grandparents and his mother as well. Edmund's background was similar to that of many serial killers. His parents had a tumultuous marriage and they separated when he was nine (crime library, 2000). Edmund's parents were not bad parents, they did try, but he was a difficult child. Even though he was growing quickly in size he was afraid of other boys and had problems making friends and forming relationships. Since Edmund was so difficult to handle he was sent from his mothers house to his fathers were subsequent threats to his stepmother lead him to be sent to his grandparents farm. This is where his first killings occurred at the age of fourteen. "I just wondered how it would feel to shoot Grandma" (Leyton: 1995, 46). This is what Edmund said to the police when they arrived at the farm after he shot and killed both his grandmother and grandfather. He said that he felt an overwhelming rage, like he ... ...d, he had intercourse with dead corpses, decapitated heads (his mothers was said to be put on the mantel at one point) and he even handcuffed the corpses (Leyton: 1995). After killing the girls he made an attempt to ensure that the girls were of the upper class, this was a very important point with him (Leyton: 1995, 66). "I didn't want to kill all the coeds in the world", this quote may give some insight into who Kemper is now as he sits in an institution and is said to be a 'happy' man, he has challenged all the problems in his life that bothered him and now after the issues have been resolved he appears to be content (Leyton: 1995, 77). References: Leyton, E. (1995). Hunting Humans: The Rise of the Modern Multiple Murderer. Toronto: McClelland and Stewart. The crime library, 2000 [wysiwyg://2/http://www.crimelibrary.com/serials/kemper/kempermain.htm]

Tuesday, January 14, 2020

Paradigm Analysis: Animal Lover (And Animal Rights) Essay

The word paradigm originates from the Greek word paradeigma, which simply means an example serving as a pattern or model. Paradigm reflects some concepts, values, or some ways of doing something commonly or habitually. It is also a way of viewing (Webster’s 1998) reality for the community. Human species is endowed with emotions that make it easier for him to express bonding with some non-human kind. This binding seems to be spontaneous or natural. Children display this act more deeply than many intellectually and emotionally mature people do. These people are called animal lovers. In the absence of human affection, animal lovers show more love for their animals or pets. Their love for animals intensifies due to some ethical paradigm they uphold or embrace in connection with their respect for natural creations like nature and environment. Alternatively, one’s love for animal obligates him to become a vegetarian. This attitude is more than rewarding as many pets or animals return a great deal of affection to them. Due to this love for animals, either domestic or wild, some political, social, or scientific movements have sprung up. Animal lovers, breaking new grounds as advocates, want to protect the natural resources of both plants and animals including their habitats. The task seems to be gigantic as it covers a wider expanse of the earth, namely, water, soil, forestry, fisheries, wilderness, to name just a few spots. The aim of nature conservation movement, however, is expressly for continued sustainability for human use. Child-like fetish This love for animal exists because of the existence of a child-like faith among animal lovers. â€Å"Animals never commit sins,† and â€Å"All animals are bound to heaven† are just a few child-like beliefs that exist among adults. Such beliefs and the likes, though seemingly simple move people towards living compassionately. Therefore, just as my 10-year old daughter puts it, â€Å"Animals are never sinners, so they are freed from sins already. † As an animal lover or human being, we only â€Å"see† the attributes of animals through the interpretation of our mind, our understanding. Animal lovers say that their companion animals have intelligence, better skills, and even have better moral than most humans have. This is so because animals express strongly the attributes of love and loyalty. There is an organization (PAL 2008) that really brings people and animals together with the hope of brightening the lives of the sick, the lonely, and some at-risk youths. Other animal attributes like unselfishness, friendship, foresight, emotions, body language are likewise exhibited by animals especially the domesticated ones. Animal lovers even believe that animals have spirit since physical matter is immobile without the benefit of the unseen spirit. Human-animal interaction Undeniably, a special pattern of mutual interaction exists between human and animals, which is treated as special symbiosis. This human-animal interaction happens where animals are there: pet stores, circus, stables, and the likes. The assumption that creation is purely good has a contradiction that sometimes surfaces regarding animal roles in society. As society creates the images of having â€Å"good† and â€Å"bad† animals, it polarizes animals accordingly into bad or good ranking. Bad animals have been associated with demons, freaks, worms, and the likes. The good ones, on the other hand, are sided with pets and instruments and sometimes patronized like children. With the role of animals in society as subordinate, one author of human-animal relationship has inferred some conclusions that license society to dehumanize some minor members including children, women, blacks, and the elderly among others. Not all animal lovers are vegetarians, which becomes an issue when it comes to the ethics of meat eating. An invisible, sometimes inviolable â€Å"rules† exist on which animal are ideal to eat and which are forbidden by society. In fact, eating animal flesh is surrounded by confusing inconsistencies affecting people individually or globally. Hypocrisy and flesh eating In reality, people have to eat meat while they keep saying that they are not willing to face the fact that their meats come from four-legged creatures that had to be killed to satisfy their appetite. This shows hypocrisy and expresses disregard to animals. In fact, nobody wants to see the slaughtered animals reduced in sizes before finally wrapped in food-grade plastic bound for grocery chains. As more and more consumer meats are produced, more and more animals suffer unduly, even dying before reaching the slaughterhouses. This is so because meat or egg animals are similarly treated as objects or commercial commodities that do not suffer. When someone is strongly attached to their pets like cats or dogs, it is disgusting to think that other people with different cultural backgrounds eat these sorts of animals they adore. Let alone touring cats-dogs-rats eateries in foreign countries. One’s reaction would be violent repulsion, even considering them as cannibals. Because dogs and cats are considered attractive or cute, people in general do not kill or eat them. Not only cats and dogs, people also want to spare other similarly cute or attractive animals such as rabbits, deer, and horses among others. Although rabbits are considered as pet, others raise them on farms as food. Horses in the stable, on the table And how about eating horses? Americans as well as people from various backgrounds become completely emotional if not confused or nervously excited when it comes to this subject. The fact that thousands of unwanted horses are channeled to slaughterhouses yearly as export meat alerts concerned Americans to stop the practice and make it illicit. Animal lovers have long noticed the inhumane treatment that horses undergo on way to or at the slaughterhouse. Moreover, this bothers Americans so much since horses have molded significantly the history as well as the paradigmatic culture of the United States. Besides, horses in the US are regarded as non-food and sports entity and therefore need some sorts of protection. One sensible reaction of people who love animal to the above-mentioned plight is for them to become vegetarians. On the other hand, they may seek alternative means by their own design without resorting to having vegan diet. The fact is that, just what I mentioned before, the multitude keep silent in every suffering of meat animals reared in compact farms since they are tasty and good for the appetite. The point that I am driving here is that we should not make mentally an artificial boundary regarding our choices on which animals should be spared and which ones should be eaten based only on shallow emotional confidence. Nevertheless, out of respect, we recognize that every one of us has varying food eating beliefs that one is powerless to change. Equal rights for animals? Many Americans think that animals should be protected; even some think that they should be given equal rights as humans. Two animal moral theorists, namely Peter Singer and Tom Regan defend the rights of animal with their formed concepts. Singer sets his defense basing on the concept of utilitarian moral model and on equality. Singer, however, is more concerned with the proper treatment of animals than assigning rights to them. As an advocate of animal rights, Singer forwarded some ethical rights recommendations that mark or fix the limits of legal protection of both man and animal. Basing animal rights on the so-called marginal factors cannot serve as the only basis for having rights. Given that the normal paradigmatic men possess the capabilities of, or have human-like reasoning and emotional features, humans falling out of this paradigm dubbed as marginal men lack these attributes. Such marginality includes babies, young children, and the senile among others. If the normal paradigmatic men are endowed with certain rights due to their being rational, it follows then that the marginal men mentioned above cannot have rights basing on the rationality factor. Since the marginal theory fails to establish rights for all humans including the marginal cases, Singer and Regan have introduced further new moral theories that include rights and protection for some animals. Changing old concepts With such limitation and incompleteness of Singer’s traditional theories as bases for animal rights, Regan, on the other hand, introduced a complementary concept called â€Å"inherent† or natural value as a basis of rights. This natural value is not of rationality or of some other forms of quality since it is not earned and therefore, it cannot be lost or gained. This value is equal to all says Regan, whether one is considered as holy or criminal. Inherent value would give the best position to give reasons for one’s belief like human slavery is despised and eating new born is not right. Consequently, Regan’s moral theory gives both the normal paradigmatic men and the marginal men the same natural or inherent value. This value extends to animals, which gives them rights. Regan’s inherent theory has been confronted when asked on how to determine who has this value. He says that organisms with inherent value are those that posses the condition of being a subject of life. This means one has the ability to act, has a memory, has foresight, has goals, etc. Even those that are not a subject of life could also have inherent value like the comatose. It is surprising, however, on the point that irrational thing as plants could have inherent value though not a subject of life. Regan’s concept is an incomplete one and I feel likely that it is invalid since it cannot blend with reality, which makes the theory inconsistent vis-a-vis the true meaning of value. In a society, rights are vital and necessary for orderly survival. Based on social meaning, an animal having rights and protection is not justified as some people think. In the legal context, however, a legal sanction could be given to individuals who maltreat their own animals. In the proper perspective, moral co-existence with animal and legal relationship must be properly defined and established, since the two concepts could give some confusing variances. In an assessment of public opinion, some 71% of sampled representatives believe that animals need some form of legal protection, About 25 % of them, on the other hand, expressed that animals should be given the same rights enjoyed by humans. The remaining 3% think otherwise (Klein 2004). The theory of rights that concerns animals, however, is with confusion torn between animal welfare and the ideal basis of rights. Paradigm shift and spirituality What needed perhaps is a paradigm shift towards spirituality. We should not only show mercy to our kind but also kindness to al living creature. Both man and animal exhibit physical sensibilities and instinct. Nevertheless, man forgets this and he becomes cruel to animals. Sensibility in animals is the same as sensibility in men. Personally, I have the opinion that cruelty to animals inflicts more pain than cruelty to man. Animals cannot speak, nor show their suffering, not even representing themselves to government authorities. Animals harmed many times cannot seek justice or retaliate. It is my pleasure that the Office of the National Institute of Health (NIH 2008) is against the use of nonhumans for biomedical research regardless of the resulting benefits to man. With this view, I feel that we should demonstrate a high degree of consideration and kindness towards these creatures, perhaps more than that of man. Thousands of them need good home and giving just one pet a chance is a kind act (Animal Lovers Assistance League 2008). Teaching our children from infancy to be exceedingly kind to animals is a good sign of having spiritual value. As man commits more sins, animals remain innocent, which reminds us that one must give more kindness to the innocent. An exception, however, exists. One should not show mercy or kindness to ferocious animals since giving a mad animal an opportunity is tantamount to the destruction of thousand humans and animals. Simply said, sympathy to the beast renders cruelty or injustice to peaceful, blessed animals. Works Cited Animal Lovers Assistance League. 2008.

Monday, January 6, 2020

Swot Analysis - 10425 Words

Puregold - 3191 New Panaderos St., Sta. Ana, Manila City - History: The advent of one-stop shopping convenience began in 1998 when PUREGOLD opened its first branch along Shaw Blvd. in Mandaluyong City. The store offered a wide array of goods from groceries, apparel, household accessories and furniture at very affordable prices. During that time, the one-stop shopping philosophy was still a novel idea to consumers but with the excellent service and quality products it provided, it did not take long for Puregold to make its mark in the retail industry. Today, it has grown into a giant retail chain with more than 50 stores nationwide. - No. of branches: Over 80 branches nationwide - No. of Employees: 60 employees SWOT Analysis:†¦show more content†¦The goal is to make affordable generic medicine more available to a greater number of the population at the soonest possible time. It thus became the first generics retail pharmacy to franchise in the Philippines. - No. of Branches: 1160 Branches nationwide - No. of Employees: 5 employees - SWOT Analysis: Strength Weaknesses Opportunities Threats It is one of the cheapest drug distributors in the country. Having the impression of cheap medicines less wellness. Selling a low cost of medicine and vitamins Big Drug store players World leader in franchising generic drug stores. Almost same service with other drug store And minimal product identity. When it comes of cheapest medicine generic pharmacy will always come up. Close competition with other generic drug store. Chowking – Padre Faura Corner Mabini Street Ermita, Metro Manila - History The company was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the Philippines biggest fast-food chain. 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